DRM Benefits - why implement DRM solutions?
So how will implementing a Digital Rights Management service benefit your company?
Control of IPR, reduced publishing costs, ensuring compliance with business processes, and new revenue are just some of the advantages.
For many publishers, the electronic world is the new pinnacle of risk and reward. The reduction in cost through electronic publishing is so huge that you just have to grasp it. Backing that up with the low cost marketing and sales efforts available through the Internet is a real possibility. But the risks of having pirate copies, being on peer to peer sharing sites, and losing your shirt by not getting back anything like your investment in creating a product.
The question here is, what is it worth to be able to enter the electronic publishing world without being exposed to all of the downsides?
gaining access to a significantly larger potential global markets than before
doing business immediately, online, and getting paid
drastically reducing publishing costs without seriously losing revenue
entering markets that were previously at high risk from piracy
reducing losses from misuse of existing information
Ensuring that only the right people can view your information is one thing, but controlling what they can do with that information is equally as important. Some information for example has a defined life cycle, and after that date has been reached, should no longer be viewable. Other information may be so valuable that it should not even be printed.
Digital rights management controls can therefore benefit your organization in more ways than one, by imposing the extra controls over your information that allow you to remain totally in control. Locklizard's digital rights management products, pdf security, web page protection and copy control software ensure you are always in control of your information.
Calculating achievable ROI needs some understanding of savings you may make, or costs that you may avoid by using DRM. Below we list factors normally included in an ROI calculation.
value available through increased market opportunity
value of ability to provide instant delivery at zero shipping charge
savings through smaller or no print run costs
value of access to global markets
cost of compliance failure
self-training and integration with web shopping carts (should cost under $1,000)
annual or one-off or volume of use pricing models
reduction in losses through piracy (loss of historic market expansion or volume in a constant market).
You can download a simplified spreadsheet ROI calculator from here, so you can get a very fast comparison between different solutions being proposed to you and check that your choice will maximize the ROI you are really achieving.
IPR Theft Prevention
The real benefits of implementing a proper Digital Rights Management (DRM) service are in your ability to prevent the theft (deliberate or as a result of incompetence) of documents that you consider important enough to be worth protecting. What's the price of that? A lot more than the cost of being sure it can't happen. And with a bonus that you can monitor who has actually used documents and if they have tried to pass on their authorization to others, and where those others might be.
You require best practices to demonstrate that unauthorized individuals could not access information, because the information was strongly encrypted and use licensed.
This approach enables corporations to allow sensitive information (trade secrets, personal data including social security numbers, board of management documents etc.) to be stored on laptop computers, and distributed outside of their organization without any loss of control.
Being able to demonstrate that you have proper procedures in place (as required by Sarbanes-Oxley or the HIPAA) is not an ROI question – it's a must have answer. If you don't have this in place you risk being fined or prosecuted, or both. So the business benefits are clear. DRM is an answer, not an option.
Our DRM products allow you to demonstrate what the content of published documents really was, who they were issued to, and if, or when, the documents were stopped from being made available.
See how this is made possible with Regulatory Compliance
An important use of DRM technology is to assure you that when documents reach the end of their retention period they will automatically expire and can no longer be accessed.
For more information see electronic document retention.
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